LIVE MANAGEMENT EDUCATION

 Pricing is one of the most important function of Marketing Management that plays an important role for the achieving of marketing objectives.It also plays an important role in the growth and profit maximization of organization. Definition- The process of fixing financial value of product,service idea to exchange from customers this process is called Pricing. In other words we can say that the process of setting the price of product,service or idea for customers to get and increase their living standard this process is called Pricing. Nature of Pricing- 1.It is an internal function. 2.It belongs to top class management. 3.It is an economic activity. 4.It is key element of marketing mix. 5.It is also psychological activity. 6.It also cares supply and demand of product. 7.It is affected many internal and external element. 8.It depends on the cost of product or service. 9.It also cares competitors's cost. 10.It belongs to objectives of organization. Importance- 1.It plays an important...

 Brand is an important concept of Marketing because it gives a separate identification of organization in the market so consumers eager to purchase product or service that is produced by such type of organization so every organization wants to become brand in the market. Definition of Brand- Brand is a name that is obtained by organization according to their feature,function perform in the market. The process in which we produce our product in the market with separate name,logo,symbol or combination of all these things and consumers identify us this process is called brand. Nature of Brand- 1.It is intangible. 2,It has some special value. 3.It has a separate image. 4.It possess a special logo. 5.It has a special symbol. 6.It has a unique name. 7.It has a trade mark. 8.It may a separate design. 9.It is external. 10.It belongs modern marketing. Importance- 1.It helps to increase the sale volume of organization. 2.It increases the profit of organization. 3.It increases the reputation ...

 Product is an important asset of organization that gives name,fame,goodwill to them.It plays an important role for the success of marketing.It also plays an important role for achieving marketing objective of organization so every organization cares more at product in Marketing management. There are many activities we perform in marking in the area of product.These activities are product lie,product mix etc.Every activity plays an important role for the success of marketing but among all product mix plays a very important role because it shows complete range of products that is available in the market and able to fulfill the need desire,demand of customers and provide them maximum satisfaction. Definition- The process in which we show complete range of products before customers and assure them to fulfill need,want,desire this process is called product mix. In other words we can say that the process in which we show  complete range of product line before consumers this process...

 Product is an important asset of organization that gives name,fame,goodwill to them so every organization cares more at product in Marketing management. There are many activities we do in Product management.These activities are product line,product mix and so on.Every activity plays an important role for the success of Marketing but among all product line plays a very very important role because it fulfills the changing need,want,desire of customers and provide them maximum satisfaction. Definition- The process in which we provide a group of products in same segment that fulfills the need,want of consumers this process is called product line. In other words we can say that the process in which we provide a group of products closely related to one another and perform similar function but fulfills the different need,want of customers this process is called product line. Characteristics of Product line- 1.It consists a group of products. 2.It performs common function. 3.The price of ...

 Marketing is the process of anticipating the need,want,desire and demand of consumers and fulfilling it by product,service or idea and increase their living standard. Management is the process of planning,organizing,staffing,directing and controlling of human resource force in such type of way that every function of business performs by effective efficient way to achieve objectives. Marketing management is the process of making policy,programme rules,regulation to anticipate the need,want,desire and fulfill by product or service and give them maximum satisfaction. Function of Marketing management- There are many functions of marketing management.Some of important functions are as below- 1.To decide marketing objective-It is the first function of marketing management.There are many objectives present before organization.These objectives are survival,sales revenue maximization,profit maximization and so on.We decide one of objectives that we want to achieve. 2.Planning-It is the sec...

 Marketing is an important function of economy that plays an important role in the development of every element of country.These elements are common man,customers,consumers,company organization,firm,industry and so on.There are many concepts of Marketing but five are important concept and they are called core concept.These concepts are as below- 1.Production concept-It is the first part of core concept of marketing.According to this concept most customers want to purchase those types of product that is available at low cost so organization should produce product at maximum level and charges product at minimum level. 2.Product concept-It is the second part of core concept of marketing.According to this concept customers care two things.One is price and second is features.Customers want to purchase which type of product that price is low and features is maximum so organization should produce product at maximum level and also do research and development to increase the feature of prod...

 Marketing is an important function of organization that plays an important role for the survival,growth and profit maximization of firm.It performs its function at every corner of universe and increases the living standard of common man. Nature- There are many nature of Marketing.Some important nature are as below- 1.It is an economic activity. 2.It is a legal activity. 3.It is a formal activity. 4,It is a systematic activity. 5.It is a social activity. 6.It is a continuous activity. 7.It is a positive activity. 8.It is an anticipate based activity. 9.It is a purposeful activity. 10.It is a dynamic activity. Scope- The scope of Marketing is very wide.It cares consumers,customers,common man and all concerns element of economy but some important scope are as below- 1.It cares the need,want,desire of consumers. 2.It cares the feature of consumers.These features are personality,perception,attitude.behaviour etc. 3.It operates product planning and development that provides maximum sati...

 Marketing                                                       Selling 1.It is 21st century concept.                           1.It is 20 th century concept. 2.It focus on customers.                                 2.It focues on customers. 3.It is profit oriented concept.                       3.It is quantity oriented. 4.It is long term concept.                               4.It is short term concept. 5.It is used by large scale company.               5.It is used by small scale company. 6.It starts from potent...