Core concept of Marketing

 Marketing is an important function of economy that plays an important role in the development of every element of country.These elements are common man,customers,consumers,company organization,firm,industry and so on.There are many concepts of Marketing but five are important concept and they are called core concept.These concepts are as below-

1.Production concept-It is the first part of core concept of marketing.According to this concept most customers want to purchase those types of product that is available at low cost so organization should produce product at maximum level and charges product at minimum level.

2.Product concept-It is the second part of core concept of marketing.According to this concept customers care two things.One is price and second is features.Customers want to purchase which type of product that price is low and features is maximum so organization should produce product at maximum level and also do research and development to increase the feature of product.

3.Selling concept-It is an important part of core concept of marketing.According to this concept the need,want,desire of customers are dynamic and variable form so organization should always make policy,programme,plan to attract consumers and sell product or service at maximum level.

4.Marketing concept-It is very important core concept of marketing.According to this concept organization anticipate the changing ratio of need,desire,demand,want of customers and fulfill it by their product service or idea and provide them maximum satisfaction.

5.Societal marketing concept-Customers are the part of society.Organization should care not only customers but also society.They should exchange product or service in such type of way that they develop customers,consumers and society.If they develop society they may do marketing activities long time and achieved their goal.

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