Concept of Product line ad its characteristics,advantage.

 Product is an important asset of organization that gives name,fame,goodwill to them so every organization cares more at product in Marketing management.

There are many activities we do in Product management.These activities are product line,product mix and so on.Every activity plays an important role for the success of Marketing but among all product line plays a very very important role because it fulfills the changing need,want,desire of customers and provide them maximum satisfaction.

Definition-

The process in which we provide a group of products in same segment that fulfills the need,want of consumers this process is called product line.

In other words we can say that the process in which we provide a group of products closely related to one another and perform similar function but fulfills the different need,want of customers this process is called product line.

Characteristics of Product line-

1.It consists a group of products.

2.It performs common function.

3.The price of product is variable.

4.It is a strategy of marketing.

5.It possess some common features

6.It also possess some unique feature.

7,It provides similar utility.

8.It is sold by all seller of organization.

9.It is distributed by same distributed channel.

10.It is technique of modern marketing.

Advantage-

1.It attracts new customers towards organization.

2.It fulfills changing need,want of customers.

3.It provides maximum satisfaction to customers,

4.It increases sales volume of organization.

5.It also increases market share of organization.

6.It increases the growth rate of organization.

7.It helps to earn goodwill in the market.

8.It helps to become brand.

9.It helps to achieved marketing objective.

10.It helps to perform well in international market.