Nature and scope of Marketing

 Marketing is an important function of organization that plays an important role for the survival,growth and profit maximization of firm.It performs its function at every corner of universe and increases the living standard of common man.

Nature-

There are many nature of Marketing.Some important nature are as below-

1.It is an economic activity.

2.It is a legal activity.

3.It is a formal activity.

4,It is a systematic activity.

5.It is a social activity.

6.It is a continuous activity.

7.It is a positive activity.

8.It is an anticipate based activity.

9.It is a purposeful activity.

10.It is a dynamic activity.

Scope-

The scope of Marketing is very wide.It cares consumers,customers,common man and all concerns element of economy but some important scope are as below-

1.It cares the need,want,desire of consumers.

2.It cares the feature of consumers.These features are personality,perception,attitude.behaviour etc.

3.It operates product planning and development that provides maximum satisfaction to consumers.

4.It performs its best to become brand of market.

5.It develops packaging that maintains the features of product.

6.It performs marketing segmentation on new data and information.

7.It cares price,promotion,and distribution of product.

8.It always creates new features of product,service or idea.

9.It develops customers and save their time,energy,effort and resource.

10.It provides maximum satisfaction to consumers.

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