Concept of Pricing in Marketing Management
Pricing is one of the most important function of Marketing Management that plays an important role for the achieving of marketing objectives.It also plays an important role in the growth and profit maximization of organization. Definition- The process of fixing financial value of product,service idea to exchange from customers this process is called Pricing. In other words we can say that the process of setting the price of product,service or idea for customers to get and increase their living standard this process is called Pricing. Nature of Pricing- 1.It is an internal function. 2.It belongs to top class management. 3.It is an economic activity. 4.It is key element of marketing mix. 5.It is also psychological activity. 6.It also cares supply and demand of product. 7.It is affected many internal and external element. 8.It depends on the cost of product or service. 9.It also cares competitors's cost. 10.It belongs to objectives of organization. Importance- 1.It plays an important...