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Showing posts with the label Commerce.

Concept of Pricing in Marketing Management

 Pricing is one of the most important function of Marketing Management that plays an important role for the achieving of marketing objectives.It also plays an important role in the growth and profit maximization of organization. Definition- The process of fixing financial value of product,service idea to exchange from customers this process is called Pricing. In other words we can say that the process of setting the price of product,service or idea for customers to get and increase their living standard this process is called Pricing. Nature of Pricing- 1.It is an internal function. 2.It belongs to top class management. 3.It is an economic activity. 4.It is key element of marketing mix. 5.It is also psychological activity. 6.It also cares supply and demand of product. 7.It is affected many internal and external element. 8.It depends on the cost of product or service. 9.It also cares competitors's cost. 10.It belongs to objectives of organization. Importance- 1.It plays an important...

Insurance and its Function

 Insurance plays an important role in contributing economic growth through minimizing the risk of  life and property of insured person and organization. According to maclean insurance is a method of spreading over a large number of persons a possible financial loss too serious to be conveniently borne by an individual.  Insurance is a legal agreement between two parties. One party may be person ,personnel or organization second party may be private company or government company.  In other words we can say that insurence is a legal agreement between Insurer and insured in which insured pay premium to insured and insured cover insurence risk.  * There are many functions of insurance. These functions are as below;-  1. To minimise risk;- It is the first of function of Insurance.  Every business has risk. Higher the inverstment of business higher the risk in business.  Insurence minimise the risk of business.  2. To minimise uncertainty - Future ...