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Showing posts with the label UGC NET

Concept, Role of Human Resource Development

 There are many operative functions Human Resource Manager performs. These functions are Procurement, development, compensation, maintenance, motivation and integration and so on. Every function is important and play a pivotal role in the growth of organization. Among all development is very important function because it helps organization to survive long term in changing globally environment.  Definition- The process of systematic and planned activities designed by human resource manager to provide employees opportunities to learn new skill to meet future requirement of organization this process is called human resource development.  In other words we can say that the framework for helping human resource force's to increase their knowledge, talent, skill, abilities and wisdom this framework is called human resource development.  Natural 1. It may be formal or informal.  2. It is a strategically function.  3. It is data base approach.  4. It is a well ...

Concept of Transfet in Human Resource Management

 Transfer is also an important function of Human resource Manager. It is not the main function of Human Resource Manager. It is the part of Recruitment. There are two types of recruitment. One is internal recruitment and second is external recruitment. Transfer belongs to internal recruitment.  Definition - The process of horizontal or lateral movement of human resource forces from one job, section, department, shift, position to other job, section, department, shift, position this process is called transfer.  According to me- The process in which human resource forces forward upper post according to their knowledge, talent, skill, wisdom, experience, capacity this process is called transfer.  In other words we can say that the process in which organization uses their human resource forces according to their need, function to perform their function by an effective efficient way this process is called transfer.  Nature- 1. It is an internal function of organizati...

Role of Selection in Human Resource Management

 Today is 21st century. It is the age of globalize  economy. In this age the function of Human Resource Manager becomes very complex. Selection is one of complex function that should be performed  by Manager very carefully to perform the function of organization well.  The process in which Human Resource Manager chooses one of best candidate that is present in recruitment process this process is called selection.  In other words we can say that Selection is scientific process that is used to choose best candidates among attracted candidates who is able to perform the function of organization by best way in coming era.  Nature- 1.It is the core function of Human resource management.  2.It is an internal function of organization.  3.It is a scientific function.  4.It is future oriented function.  5.It is a broad approach function.  6.It is a complex function.  8. It is based at rules regulation, policy of organisation.  9. I...

Concept of Brand and its importance in Marketing Management.

 Brand is an important concept of Marketing because it gives a separate identification of organization in the market so consumers eager to purchase product or service that is produced by such type of organization so every organization wants to become brand in the market. Definition of Brand- Brand is a name that is obtained by organization according to their feature,function perform in the market. The process in which we produce our product in the market with separate name,logo,symbol or combination of all these things and consumers identify us this process is called brand. Nature of Brand- 1.It is intangible. 2,It has some special value. 3.It has a separate image. 4.It possess a special logo. 5.It has a special symbol. 6.It has a unique name. 7.It has a trade mark. 8.It may a separate design. 9.It is external. 10.It belongs modern marketing. Importance- 1.It helps to increase the sale volume of organization. 2.It increases the profit of organization. 3.It increases the reputation ...

Concept of Product Mix and its importance.

 Product is an important asset of organization that gives name,fame,goodwill to them.It plays an important role for the success of marketing.It also plays an important role for achieving marketing objective of organization so every organization cares more at product in Marketing management. There are many activities we perform in marking in the area of product.These activities are product lie,product mix etc.Every activity plays an important role for the success of marketing but among all product mix plays a very important role because it shows complete range of products that is available in the market and able to fulfill the need desire,demand of customers and provide them maximum satisfaction. Definition- The process in which we show complete range of products before customers and assure them to fulfill need,want,desire this process is called product mix. In other words we can say that the process in which we show  complete range of product line before consumers this process...