Concept of Product Mix and its importance.

 Product is an important asset of organization that gives name,fame,goodwill to them.It plays an important role for the success of marketing.It also plays an important role for achieving marketing objective of organization so every organization cares more at product in Marketing management.

There are many activities we perform in marking in the area of product.These activities are product lie,product mix etc.Every activity plays an important role for the success of marketing but among all product mix plays a very important role because it shows complete range of products that is available in the market and able to fulfill the need desire,demand of customers and provide them maximum satisfaction.

Definition-

The process in which we show complete range of products before customers and assure them to fulfill need,want,desire this process is called product mix.

In other words we can say that the process in which we show  complete range of product line before consumers this process is called product mix.

Importance-

1.It helps us to adjust in the market according to need,want,desire of customers.

2.It improves the image of organization in the market.

3.It helps us to become brand.

4.It helps us to maintain core customers.

5.It increases the selling of product.

6.It increases the growth range of organization.

7.It helps to create new customers.

8.It helps to provide maximum satisfaction to customers.

9.It helps in profit maximization.

10.It increases the market share of organization.