Element of Macro marketing environment.

 There are many activities of marketing play an important role for the success of marketing.These activities are segmentation,pricing,communication,environment and so on.The role of every element is different from one another.Among all marketing environment is one of important element whose role is very important.

There are two types of marketing environment.One is internal environment and second is external environment.There are two types of external environment one is macro and second is micro.

Macro environment-

It is an important part of marketing environment.It puts a great impact on the success of marketing.There are many element of macro environment.These elements are as below.

1.Economic Environment-It is the first element of macro environment.There are many economic activities happen in economy.These activities are boom,recession,to increase GDP,etc.All these activities put their impact on marketing.If all these activities are positive marketing performs its function properly and provide maximum satisfaction to consumers.

2.Demographic environment-It is second element of macro environment.Marketing is consumers oriented activity.The age,gender,race,occupation,location,size,density of consumers play an important role to perform the function of marketing so we study all above explain things then make policy of marketing.If all these things are proper marketing performs its function by fast way and grow people and achieved objectives.

3.Social environment-It is also an important element of macro environment.Consumers live in society.Every society has its own custom,tradition,cultural,norms,ethics,value,festivals and rituals.If all these things are prograsive it helps organization to perform marketing activities properly and provide maximum satisfaction to consumers.

4.Legal environment-It is also an important element of macro marketing environment.Every government makes rules,regulation,law in the area of labours,finance,tax etc.If all these things are prograssive marketing performs its function at global scale and increase the living standard of common man.

5.Political environment-It is also an important type of macro environment.If political stability presents in the country investors invest maximum money in business so marketing performs its function effectively and achieved its goal.

Comments

Post a Comment

4096

Popular posts from this blog

Chetain Saykariya Real Hero of 2021.

 There are many players who has been grown in scarcity but scarcity did not stop to get their dream. Chetain Sakariya is one of them. His struggle inspires many thousands players to struggle and get success.  He was born on 28 February 1998 at Vartej Bhavnagar district in Gujrat one of developed state of India. His father's name is Kanjibhai Sakariya who is a tempo driver. His mother is a daily worker of brick manufacturing unit. He has a younger brother whose name is Rahul Sakariya who took suicide some months ago.  He has been playing Saurashtra Cricket team for five years. He played his first class Cricket match on 20 November 2018. He was picked up by Rajasthan Royal's in 1.2 Crores rupees. His performance is very well. He took seven wickets in seven matchs and showed that the decision of Rajasthan Royal's is very good.  There are many problems he faced in his life. His younger brother Rahul Sakariya took suicide some months ago. He is very close to his brother. ...
Read more

Concept of Sale

Sale is an important function of business. It plays an important role in the growth and goal achieving process of organization.  It is the transferred of ownership on behalf of money.  In other words we can say that the process in which the ownership of any products or service transferred from one person to other person, one organization to other organization, one company to other company. This process is called sale.  In the word of law section 54, sale as a transfer of ownership in exchange for a price paid or promise to be paid.  Element of sale: There are two element of sale. 1. Transfer of ownership- it is the first element of sale. Sale is the process of changing ownership. The person who possess ownership of any products or services, they have power, right to use it according to their own way. If any type of problems happens they are responsible, accountable for this mistake and get financial punishment. If sale happens the power, right, duty, responsibility, ...
Read more

What is organisational excellence

 The organization is an important element of the economy. It plays an important role in the development of the common man. There are many global features organizations possess. Organizational excellence is one of them. We know that organization is the place where many people work together according to predefined rules regulations to achieve a certain goal. There are many international norms, standards, and parameters that show the excellence of an organization. The organization that possesses all these norms, standards and parameters such as the type of organization is called the organization excellence. Nature- 1. It is a wide concept. 2. It is a global concept. 3. It is a formal concept. 4. It is a part of total quality management. Advantage-  1. It increases the production of an organization. 2. It helps to perform the function of an organization in an effective, efficient, and economical way. 3. It helps the organization to become a brand at the international level. 4. It ...
Read more