Concept of Target marketing nature,importance

 Target marketing is a particular type of strategy that is used by Multinational level company,large scale company to select similar feature possessing consumers and fulfill their need,want,desire and achieved objectives.It is a global used techniques and every top level marketing company use it.

Definition-

The process in which we classify customers according to predefine basis and know their changing need,want,desire and choose similar feature possessing customers and exchange product or service this process is called target marketing.

In other words we can say that the process in which we identify group of consumers that have similar feature and fulfills their need,want,desire by our product service or idea this process is called target marketing.

Nature-

1.It is short term strategy of marketing.

2.It is a universal used technique.

3.It belongs to multinational company,large scale company,

4.It is occasionally used technique.

5.It is consumers based activity.

6.It is objective oriented activity.

7.It is a specialised activity.

8.It is a social oriented activity.

9.It is a complex activity.

10.It is is anticipate base activity.

Importance-

1.It increases sales and profit of organization.

2.It fulfills the changing need,want,desire of consumers.

3.It provides maximum satisfaction to consumers.

4.It helps to achieve short term goal of organization.

5.It helps to launch new product or service in the market.

6.It helps to creat effective communication system.

7.It attracts specific group of customers towards the product or service of organization.

8.It helps to crush competition of market.

9.It also helps in marketing mix.

10.It also helps to select promotional techniques.

Comments

Post a Comment

4096

Popular posts from this blog

Chetain Saykariya Real Hero of 2021.

 There are many players who has been grown in scarcity but scarcity did not stop to get their dream. Chetain Sakariya is one of them. His struggle inspires many thousands players to struggle and get success.  He was born on 28 February 1998 at Vartej Bhavnagar district in Gujrat one of developed state of India. His father's name is Kanjibhai Sakariya who is a tempo driver. His mother is a daily worker of brick manufacturing unit. He has a younger brother whose name is Rahul Sakariya who took suicide some months ago.  He has been playing Saurashtra Cricket team for five years. He played his first class Cricket match on 20 November 2018. He was picked up by Rajasthan Royal's in 1.2 Crores rupees. His performance is very well. He took seven wickets in seven matchs and showed that the decision of Rajasthan Royal's is very good.  There are many problems he faced in his life. His younger brother Rahul Sakariya took suicide some months ago. He is very close to his brother. ...
Read more

Concept of Sale

Sale is an important function of business. It plays an important role in the growth and goal achieving process of organization.  It is the transferred of ownership on behalf of money.  In other words we can say that the process in which the ownership of any products or service transferred from one person to other person, one organization to other organization, one company to other company. This process is called sale.  In the word of law section 54, sale as a transfer of ownership in exchange for a price paid or promise to be paid.  Element of sale: There are two element of sale. 1. Transfer of ownership- it is the first element of sale. Sale is the process of changing ownership. The person who possess ownership of any products or services, they have power, right to use it according to their own way. If any type of problems happens they are responsible, accountable for this mistake and get financial punishment. If sale happens the power, right, duty, responsibility, ...
Read more

What is organisational excellence

 The organization is an important element of the economy. It plays an important role in the development of the common man. There are many global features organizations possess. Organizational excellence is one of them. We know that organization is the place where many people work together according to predefined rules regulations to achieve a certain goal. There are many international norms, standards, and parameters that show the excellence of an organization. The organization that possesses all these norms, standards and parameters such as the type of organization is called the organization excellence. Nature- 1. It is a wide concept. 2. It is a global concept. 3. It is a formal concept. 4. It is a part of total quality management. Advantage-  1. It increases the production of an organization. 2. It helps to perform the function of an organization in an effective, efficient, and economical way. 3. It helps the organization to become a brand at the international level. 4. It ...
Read more