Herbert

Decision making is an important function that is performed by manager. There are many experts, scholars define decision making by a number of ways. Herbert Simon is one of experts that gives his view towards decision making. His view is so unique and innovative that is praised by every expert and use till now by every manager of the world. 

According to Herbert Simon there are three steps of decision making. These steps are intelligence, design and choice.

1. Intelligence- it is the first step of decision making. In this step manager collects facts, figures, data and analyse the data by a systematic way.

2. Design- it is the second step of decision-making. In this step manager arranges the information by a systematic way and find out many alternatives that may be useful for the organisation and solve the problem of the organization.

3. Choice- it is third and very important step of decision making. In this step manager consider all alternatives and choose one of the best alternatives according to strength and weakness of the organisation.

So we can say that according to Simon all these steps are important step of decision making that maybe taken by manager to take an appropriate decision of organisation.