Concept and type of product like Business product,Consumers product.

 Product is an important assets of organization that increases name,fame and goodwill of organization in the world so every organization special cares at product in marketing management.

A product is somethings that fulfills the need,want and desire of consumers.

In other words we can say that product is somethings that saves time,energy,effort and resource of consumers and increases the living standard of consumers.

Characteristics of product-

There are many characteristics of product.These characteristics are as below.

1.It possess many features.

2.It may be tangible or intangible.

3.It has some physical value.

4.It is manufactured in factory.

5.It is shifted from one place to another place.

6.It has some exchange value.

7.It is able to fulfill the need,want,desire of consumers.

8.It saves energy,effort,resource of consumers.

9.It is able to increase the living standard of consumers.

10.It develops individuals,family,society,state and nation.

Types of product-

There are mainly two types of product.These are business product and consumers product.

1.Business product-It is the first type of product.The product that is used by organization or industry to make their function more effective,efficient this type of product is called business product.

Ex-Tropicool sump sucker machine,Dry mix putty plant,PVC Bending Machine.

2.Consumers product-It is the second type of product.The product that fulfills the need,want,desire of consumers and increases their living standard this type of product is called consumers product.

Ex-Bread,Toothpaste,Soap,Shampoo,Computers,Mobile phone,Washing machine,Jewelry etc.