Concept of Motivation Natures,Features,Characteristics,Importance.

 Motivation is an important function of Manager that encourages employees to contribute their best for the success and growth  of Organisation so every Manager performs motivation at continuous basis.

Definition-

There are many scholars define motivation by a number of ways.Some ways are as below-

According to William G.Scott-Motivation means a process of stimulating people to action to accomplish desired goals.

According to Flippo- Motivation is the process of attempting to influnce others to do your will through the possibility of gains or reward.

According to B.F.Skinner Motivation in school learning involves arousing persisting sustaining and directing desirable behaviour.

According to Woodworth-Motivation is the state of the individual which disposes him to certain behaviour for seeking goal.

According to Dublin-Motivation is the complex of forces starting and keeping a person at work in an organisation.

Natures/Features/Characteristics-

There are many natures/Features/Characteristics of motivation.These are as below-

1.It is a continuous process.

2.It may be positive or negative.

3.It is well planned activity.

4.It is a goal oriented activity.

5.It is a psychological activity.

6.It is a dynamic activity.

7.It is a systematic activity.

8.It is a scientific activity.

9.It is complex activity.

10.It is an intellectual activity.

Importance-

The importance of motivation is very wide.Some importance are as below-

1.It increases the efficiency of employees.

2.It improves human relation among employees.

3.It increases the productivity of organisation.

4.It increases the commitment level of employees towards organisation.

5.It makes the enviorments of organisation positive energetic fruitful.

6.It increases the performance of human resource force.

7,It decreases the turnover and absenteeism of employees.

8.It improves the name,fame,goodwill of employees.

9.It improves industrial relations.

10.It helps employees to accept changes.

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