Functions and Organisations of Wholesale

Distribution channels play an important role to distribute product from producers to consumers.
There are a number of elements of distribution channels. These elements are wholesalers, retailers, distributor and so on. 
Every element plays a different role in the process of distributing. Wholesalers are the first element of distribution channels. Their functions are as below:
1. Assembling : It is the first function of wholesaling. A wholesales buy product from different producers store products and sell according to need of retailers.
2. Warehousing : It is the second function of wholesalers. Every product requires particular type of environment, space, place etc. Wholesalers arrange all these things and store products.
3. Transportation : Transportation is an essential element of business wholesalers arrange transportation facilities and distribute products from store to shop/ retailers.
4. Financing : Wholesalers provide advance money to producer in advance to perform their functions by effective, efficient way so we can say that financing is also an important function that is performed by wholesalers.
5. Bulk buying : Wholesalers purchase product in large quantity and sell it in small quantity according to need of retailers.
6.  Information gather Wholesalers live direct connect of retailers . They collect need desire, demand, want, expectation, want  like, dislike,of customers/ consumers send to manufactures.
 7. Risk bearing: Market is free of risk. These risks are decrease, to change fashion etc. Wholesalers face all these risks and remove it by their policy, programme, strategy.
8. Divide Products : Wholesalers purchase product in large quantity  and divide it. According to form of dozen, hundred , thousands etc. after dividing products they sell it according to requirements of Retailers.
9. Price control: We know that price is divided. According to demand and supply. Wholesalers provide adequate Supply of products in the market so price is stable. in this way we can say that wholesalers  also control price of products in the market. 
10. Credit facilities; Sometimes due to any reason retailers are not able to purchase product/service at cash basis. In this time wholesalers provide credit facilites. to retailers and increase the selling of product or service.       
    

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