Function of Retailers

Distribution Channels play an important role to distribute prodduct from one place to other place.There are a number of elements of distribution channels.These elements are Wholesalers,Retailers,Distributors etc.
Every element plays an important role in the process of distributing product and services.Retailers are the second element whose role is very important because they are direct contact of Customers and convice them an effective way.Their functions are as below-
1.Assembling-It is the first function of Retailers.They purchase product or Services from different Wholesalers and assemble products at one place like their shop or showroom.They sell product or services according to need,want of Customers.
2.To sell Product-It is the second function of Retailers.They sell product or service in the form of small quantity.In this way they fulfill the need,want,desire of customers to purchase and use every type of product.
3.Grading and Packaging- It is also an important function of Retailers.Wholesalers sell the product at high quantity so they have no time to grade and pack Product and Service.Retailers grade and pack product and service according to need,want,requirement of Customers.
4.Financing-It is also an important function of Retailers.Whenever Customers are in financial problem and not able to purchase product and service on cash basis they get credit facalities to Retailers.
5.Coordination-There are a number of elements of Marketing.These elements are supply,demand,price etc.Retailers balance between demand and supply to proper function of Marketing in economy.
6.Warehousing-Demand is variable element of Market.Customers demand any type of product any time so Retailers possess Warehousing facalities store product and service and supply to customers according to their need want to purchase it.
7.Information providers-Retailers are direct contact of Customers.They know need,want,desire,expectation,like of customers.They provide such type of information to Wholesalers and Manufactures to produce available such type of product in the market.
8.Advertising- It is also an important function of Retailers.They advertise and promote sales in their concern market.
9.Risk bearing-Market is full of risks.These risks are economicial,non economicial,technicial,etc.Retailers possess all these types of risk and perform their function in concrn market and fulfill the need,want of customers.
10.Middle man-Retailers are the middle man between Wholesalers and Customers.They forecast the need,desire,demand of Customers and forward to Wholesallers to available such type of product and service to fulfill the need of customers and earn profit.
In this way we can say that Retailers play an important role to fulfill the need of customers earn profit and develop the nation by proper way.

Comments

Post a Comment

4096

Popular posts from this blog

Financial investment

Every organization has a scarcity of finance whereas he has to perform many functions so he performs his financial activities like arranging, utilizing, expanding investing of finance by an effective efficient way to achieve the objective of the organization. Financial investment is part of financial management. The process in which the organization calculates the risk and selects one of the best alternatives that give a maximum return at minimum risk this process is called financial investment. In other words, we can say that financial investment is the process of utilizing our resources in such type of way that it gives a maximum return. This process is called financial investment.  Nature: 1. It is an internal function of a manager. 2. It is a financial function. 3. It is a risk-oriented function. 4. It is a forecasting-based function. 5. It is a scientific and systematic function. Objective: 1. Maximum utilization of finance- It is the first objective of financial investment. Every
Read more

The rise of BJP by Bhupendra Yadav

Every year billions of people celebrate the birthday of many leaders in every part of the world but some birthdays we celebrate never forget because this leader's birthday inspires, influences, motivates, guides us to contribute our best to make the nation self-reliant The name of this leader is Shri Bhupendra Yadav. He is the most influential General Secretary of BJP. lawmaker, key Poll Manager,  world-class strategist modern Chanakya & Incharge of Bihar & Gujrat.  He was born on 30 June 1969 at Ajmer in Rajasthan. His father Shri Kadam Singh an employee of the Indian railway. His family was patriotic, renowned, noble not only in Rajasthan but also in India. His father is also a socialist leader who works with George Fadnarish. He received a Bachelor's degree and Bachelor of Laws degree from Government College Ajmer. He was the vice president of GCA College of Ajmer in the period of 1990 to 1991. His speaking style, logical talking is so good that he participated in hu
Read more

Narendra Modi world's 100 most influence People.

 The world is full of powerful and popular leaders. These leaders are Donald Trump, Xi Jinping, Vladimir Putin, Angela Merkel, Mohammed Bin Salman Al Saud, Emmanuel Macron, Thersa May, Benjamin Netanyahu, and Kim Jong-un, etc. Among all leaders, people believe and every survey shows that Narendra Modi is one of them that is the most powerful and popular leader of the world. According to American agency Morning, Consult over 75 percent of people approve that Narendra Modi is the most popular leader in the world.20 percent of people disapprove of it so the net approval rating is 55 percent. Morning Consult is a global company that was established in 2014. It is a data intelligence company. It belongs to the US. It carries our survey research at a global level continuously. It is one of the fastest-growing companies in America that organizes online surveys and research on many different issues. It has many offices in the U.S.A. These offices are situated in New York, Chicago, San Francisc
Read more